Typography

Type for Print and Screen

Pictorial type has made a massive impact on the creative industry in the last few years. Some designers try to blur the line between illustration and typography, and enjoy the unexpected images that can be produced. Designers can sometimes seek out recognisable shapes within letters and create an image fro them. Type for print in magazines for example can sometimes be quite different to type on screen. It is often a lot less elegant and more funky and eye-catching in order to advertise a brand or sell a product. Like the example below it can sometimes be three dimensional and  form the outline or content of an image in correspondence with the text.  This particular design is interesting because it has different colours sizes and textures added to the text to make it represent and image and also has the added boost of a shadow for effect. 

Large amounts of text for screen can be displayed in visually aesthetic ways by combining colours and highlights to and also behind the body to text to make is stand out whilst still remaining legible.